The product-line debut began with Becky G presenting her new holiday collection, which includes a vibrant eyeshadow palette with a detachable mirror.

Los Angeles stylist Alec Lopez is a fashion powerhouse whose niche is lifestyle and branding. 

Viral sensation Madeline Ford, a model and influencer, uses her authentic spirit and incredible wit to discuss controversial topics. 

These three Latin-owned makeup brands are not only of exceptional quality but are also completely cruelty-free and quite affordable.